SPONSORSHIP INFO 2024

WOOL HAS NEVER LOOKED SO GOOD

Now in its 20th year WoolOn represents a unique opportunity to elevate a community event to national significance. Its combination of fashion, industry and sustainable practice intersect with multiple sectors of New Zealand culminating in a catwalk event

that sees designers, established and new, competing for various titles.

It is also an opportunity to create a highly valuable conversation about what’s possible when it comes to wool in terms of a renewable resource and Aotearoa’s ability to produce some of the highest quality globally.

THE CHALLENGE FACING WOOL

The value of strong wool has declined significantly as a result of competition from synthetic fibres in global textile fibre markets, particularly in the last 20 years.

This aggressive marketing of synthetics coincided with the collapse of a unified marketing approach to wool. Today, the challenge is to raise the profile of wool and create increased visibility of its many positive attributes.

The increasing shift back to using natural and environmentally sustainable materials is a significant opportunity to further grow our wool sector and continue to innovate with new uses for wool. Consumers and large consumer brands are looking for natural fibres that have a strong environmental story and support large-scale supply chains.

New Zealand’s strong wool sector can meet these market needs if we can shift how we engage with global consumers and collaborate to renew investment in the sector.

WoolOn is an opportunity to raise the profile of wool in a way that brings positive attention and curiosity to the value that it holds.

OUR 2024 SUPPORTERS

Our gratitude to you all!

THE EVENT

WoolOn has become a regular feature on the Central Otago

Events Calendar and now attracts entries from all over New Zealand as well as overseas. A matinee show as well as the Gala evening event sees over 500 in attendance with growth year on year.

Just over an hour’s drive from Queenstown, picturesque Alexandra hosts the event. The Central Otago region’s landscape supplying the perfect backdrop with its connection to wool production and innovation.

All garments entered must be 75% wool with nine competitive categories with awards given out on the night by a panel of expert judges.

Watch Now

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SPONSORSHIP OPPERTUNITIES

PRINCIPAL SPONSORSHIP OPPORTUNITY

Full Naming Rights $30k + GST

Sponsorship Team will work with you to design a package to suit your business profile.

Your business and its representative will have minimum of:

Exclusive naming rights across all mention of WoolOn, i.e. <brand name> WoolOn Creative and Fashion Society including digital and print for the duration of 2024 with first option to continue into 2025 and beyond.
$300k return of earned media across media platforms.
Exclusive naming rights across the event and on all merchandise, programmes, tickets, all marketing material, including a full-page bio of your business on the first page of programme.
A special media release announcing your business as principal sponsor and announcement distribution across email and social media.
Complimentary corporate table at the Saturday evening Gala show, value $1500 (10 seats) or VIP seats at the Matinee, value $700 (10 seats).
The option to speak and/or present an award at the Saturday events.
Your business logo displayed on the WoolOn website along with full page info on your business with links to your website and socials.
Use your involvement with WoolOn as a platform for your own marketing campaigns.
Your business logo displayed around the event on screen and signage, all locations possible.
Choice of an award or category to sponsor

PLATINUM SPONSORSHIP OPPORTUNITY

Gala Evening Naming Rights $15k + GST

The Sponsorship Team will work with you to design a package to suit your business profile.