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WOOL HAS NEVER LOOKED SO GOOD

Now in its 20th year WoolOn represents a unique opportunity to elevate a community event to national significance. Its combination of fashion, industry and sustainable practice intersect with multiple sectors of New Zealand culminating in a catwalk event

that sees designers, established and new, competing for various titles.

It is also an opportunity to create a highly valuable conversation about what’s possible when it comes to wool in terms of a renewable resource and Aotearoa’s ability to produce some of the highest quality globally.

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THE CHALLENGE FACING WOOL

The value of strong wool has declined significantly as a result of competition from synthetic fibres in global textile fibre markets, particularly in the last 20 years.

This aggressive marketing of synthetics coincided with the collapse of a unified marketing approach to wool. Today, the challenge is to raise the profile of wool and create increased visibility of its many positive attributes.

The increasing shift back to using natural and environmentally sustainable materials is a significant opportunity to further grow our wool sector and continue to innovate with new uses for wool. Consumers and large consumer brands are looking for natural fibres that have a strong environmental story and support large-scale supply chains.

New Zealand’s strong wool sector can meet these market needs if we can shift how we engage with global consumers and collaborate to renew investment in the sector.

WoolOn is an opportunity to raise the profile of wool in a way that brings positive attention and curiosity to the value that it holds.

THE EVENT

WoolOn has become a regular feature on the Central Otago

Events Calendar and now attracts entries from all over New Zealand as well as overseas. A matinee show as well as the Gala evening event sees over 500 in attendance with growth year on year.

 

Just over an hour’s drive from Queenstown, picturesque Alexandra hosts the event. The Central Otago region’s landscape supplying the perfect backdrop with its connection to wool production and innovation.

 

All garments entered must be 75% wool with nine competitive categories with awards given out on the night by a panel of expert judges.

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OUR  2024  SUPPORTERS

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Central Otago District Council
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SPONSORSHIP OPPERTUNITIES

PRINCIPAL SPONSORSHIP OPPORTUNITY

Full Naming Rights $30k + GST

Sponsorship Team will work with you to design a package to suit your business profile.

Your business and its representative will have minimum of:

  • Exclusive naming rights across all mention of WoolOn, i.e. <brand name> WoolOn Creative and Fashion Society including digital and print for the duration of 2024 with first option to continue into 2025 and beyond.

  • $300k return of earned media across media platforms.

  • Exclusive naming rights across the event and on all merchandise, programmes, tickets, all marketing material, including a full-page bio of your business on the first page of programme.

  • A special media release announcing your business as principal sponsor and announcement distribution across email and social media.

  • Complimentary corporate table at the Saturday evening Gala show, value $1500 (10 seats) or VIP seats at the Matinee, value $700 (10 seats).

  • The option to speak and/or present an award at the Saturday events.

  • Your business logo displayed on the WoolOn website along with full page info on your business with links to your website and socials.

  • Use your involvement with WoolOn as a platform for your own marketing campaigns.

  • Your business logo displayed around the event on screen and signage, all locations possible.

  • Choice of an award or category to sponsor

PLATINUM SPONSORSHIP OPPORTUNITY

Gala Evening Naming Rights $15k + GST

The Sponsorship Team will work with you to design a package to suit your business profile.

Your business and its representative will have a minimum of:

  • Evening naming rights throughout duration of evening Gala Awards Show

  • Business logo displayed at the event during the Gala Awards evening, on Gala Evening tickets, in sponsors section in the programme and on the WoolOn website, links with social media, print articles and advertising before and after the event.

  • ½ page business bio in programme and named sponsor on the website for the Gala Awards Show

  • Named sponsor to your choice of an award or category and option to present the award at the evening gala show.

  • The option to speak at the gala show about your business or present via video.

  • A special media release including your business name and logo as the Gala Evening Sponsor and promotion across email and social media.

  • Complimentary table in the VIP sponsors area for the evening gala event, value $1500 (10 seats)

  • The option to purchase further tables for promotional purposes prior to tickets going on sale to public.

PLATINUM SPONSORSHIP OPPORTUNITY

Matinee Event Naming Rights $10k + GST

The Sponsorship Team will work with you to design a package to suit your business profile.

Your business and its representative will have a minimum of:

  • Matinee naming rights throughout duration of Matinee Awards Show

  • Business logo displayed at the event during the Matinee Awards Show, on matinee tickets, in sponsors section in the programme and on the WoolOn website, links with social media, matinee marketing material, print articles and advertising before and after the event.

  • ½ page business bio in programme and named sponsor on the website for the Matinee Awards Show

  • Presentation of the Matinee awards for Young Designers and Novice awards at the Matinee show.

  • The option to speak at the gala show about your business or present via video.

  • A special media release including your business name and logo as the Matinee Sponsor plus email and social media promotion

  • Complimentary tickets for your representative and 9 others in the VIP Sponsor’s Section for the matinee show value $700 (10 seats)

  • The option to purchase tickets for clients for promotional purposes prior to tickets going on sale to public.

 

GOLD SPONSORSHIP OPPORTUNITY

Supreme Award Naming Rights $7.5k + GST

The Sponsorship Team will work with you to design a package to suit your business profile.

Your business and its representative will have a minimum of:

  • Exclusive naming rights for the Supreme Award.

  • Option to present the Supreme Award at the end of the show.

  • A special media release including your business name as our Gold Sponsor of the Supreme Award.

  • Business logo displayed at the event during presentation of the award, in the programme, on the

  • WoolOn website, links with social media, print articles and advertising before and after the event.

  • Use your involvement with WoolOn as a platform for your own marketing campaigns

  • Opportunity to display your business flag will be available for your business for the duration of the event.

  • Complimentary tickets for your representative and 5 others to the Saturday Evening show in the VIP Sponsors section (6 seats).

  • The option to purchase tickets for clients for promotional purposes prior to tickets going on public sale for the Saturday Matinee or Evening show.

SILVER SPONSORSHIP OPPORTUNITIES

1st + 2nd Runner Up Award naming rights - $5000 + GST (2 sponsors required)

The Sponsorship team will work with you to design a package to suit your business profile.

Your business and its representative will have a minimum of:

  • Exclusive naming rights for the 1st or 2nd Runner Up Award.

  • Option to present your nominated award at the show.

  • A special media release including your business name as our Silver Sponsor of the Runner Up Award.

  • Business logo displayed at the event during presentation your award, in the programme, on the

  • WoolOn website, links with social media, print articles and advertising before and after the event.

  • Use your involvement with WoolOn as a platform for your own marketing campaigns.

  • Opportunity to display your business flag will be available for your business for the duration of the event.

  • Complementary tickets for your representative and plus 1 to the Saturday Evening Gala show in the VIP Sponsors section (2 seats).

  • The option to purchase tickets for clients for promotional purposes prior to tickets going on public sale for the Saturday Matinee and/or Evening show.

BRONZE SPONSORSHIP OPPORTUNITIES

Category Sponsors - Naming rights to a Category - $2500 + GST (9 categories)

The Sponsorship team will work with you to design a package to suit your business profile.

Your business and its representative will have a minimum of:

  • Naming rights for a category of your choice.

  • Option to present your nominated award at the show.

  • Business logo displayed at the event during presentation of your chosen category, in the programme, on the WoolOn website, links with social media, print articles and advertising before and after the event.

  • Use your involvement with WoolOn as a platform for your own marketing campaigns

  • Opportunity to display your business flag will be available for your business for the duration of the event.

  • The option to purchase tickets prior to tickets going on public sale for the Saturday Matinee or Saturday Evening show (10 tickets maximum).

 

QUARTZ SPONSORSHIP OPPORTUNITIES – (7 Awards)

Special Awards Sponsors - Naming rights to a Category - $1000 + GST

An investment of $1000 + GST also gives you wide audience reach as an Awards Sponsor along with:

Your business and its representative will have a minimum of:

  • Naming rights to an award of your choice.

  • Option to present your nominated award at the show.

  • Business logo displayed at the event during presentation of the award, in the programme, on the

  • WoolOn website, links with social media, print articles and advertising before and after the event.

  • Use your involvement with WoolOn as a platform for your own marketing campaigns.

  • Opportunity to display your business flag will be available for your business for the duration of the event.

  • The option to purchase tickets prior to tickets going on public sale for the Saturday Matinee or Saturday Evening show (10 tickets maximum).

SCHIST SPONSORSHIP OPPORTUNITIES

Invest $500 + GST into the WoolOn Creative Fashion Event and your business will receive the following:

  • Business logo will be added into our programme in the sponsors section and also on our website.

  • Your business will be listed as a sponsor in our print media advertising and on social media.

  • Your contribution may include an in-kind donation.

  • The option to purchase tickets prior to tickets going on public sale for the Saturday Matinee or Saturday Evening show (10 tickets maximum).

SUPPORTING SPONSORSHIP OPORTUNITY

A donation of goods or services to a value less than $450 + GST your business will receive:

  • Your business name will be listed in the WoolOn Creative Fashion Awards programme and logo on website.

  • The option to purchase tickets prior to tickets going on public sale for the Saturday Matinee or Saturday Evening show (10 tickets maximum).

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