WoolOn 2021

WELCOME TO WoolOn 2021

WoolOn is one of New Zealand’s iconic fashion events, encouraging both new and experienced designers to create visual, wearable pieces using New Zealand’s most sustainable wool fibres. 

This year, for the first time, the definition of wool fibre is being expanded to include alpaca, cashmere, angora goat and mohair, along with the traditional sheep. 

Based in gorgeous Central Otago, WoolOn aims to showcase and develop wool design and artistry in New Zealand. Young designers, experienced designers and master-crafters are invited to challenge themselves on a stage where their creativity is encouraged and celebrated. 

This year’s event will be bigger and bolder than before, and we would like to invite you to be part of our 2021 WoolOn Event. We are pleased to provide you with key dates and details for this year.

 

 

SHOW DATES 

WoolOn Premier (featuring School Awards) – Friday 13 August 2021 

WoolOn Matinee – Saturday 14 August 2021 

WoolOn Gala – Saturday 14 August 2021 

WoolOn Judges’ Insight – Sunday 15 August 2021 

DESIGNER DATES 

Entries open - 4 May 2020. Designer packs and entry forms will be available on the website from 4 May 2020. 

Entries close - 3 May 2021 

Garments to be received - 25 June 2021 

DESIGNER CATEGORIES

STREETWEAR 

A versatile daytime outfit with strong directional modern looks. 

Casual and comfortable alone won’t be enough to impress in this category. Inspirational influences could include cross-cultural references or collaborations of evolving local and international themes. To create your own modern and edgy look consider mixing texture, proportion and colour in unexpected ways or consider the addition of light-hearted pieces, features of bold colours, graphics or even a touch of bling. This doesn’t rule out understated elegance in neutrals. If that is your preference then score high with sharp fashion forward styling and impeccable construction and fit. 

SPECIAL OCCASION

A glamorous outfit suitable for formal occasions or special events.

Showcasing confidence and quality that takes presentation to higher levels of sophistication. Combine classic elements with a contemporary edge to fit the elegance and sophistication of a special occasion. Whether it’s for a special event, race day or a red carpet appearance, it will offer flattering silhouettes and an unwavering commitment to quality in both tailoring and use of high-end fabrics or yarn. 

AVANT GARDE

An item that delights in the unconventional and unexpected.

 

In the telling of a story, this outfit showcases creativity, innovation, and uniqueness. Not necessarily wearable in conventional situations, but an artwork on its own with maximum impact. A work of art that adorns the body and delights the crowd. 

COLLECTIONS

Three complete cohesive looks with a common design theme. 

 

This open styled category provides the ultimate in creative freedom. Designers are encouraged to go it alone, combine with other designers to reduce the workload or combine with others to stimulate collaborative inspiration. Materials, colour or texture could link your collection together. Variations could be subtle or extreme however, the styling of the collection must be cohesive. You’ll be rewarded by having the entire collection modeled together on the catwalk, maximising the impact of your designs to the delight of the audience. The entry can comprise three men’s ensembles, three women’s ensembles or any combination of those. 

FELTED

Utilising techniques to highlight the uniqueness and versatility of felt. 

 

While the scope of the design is open, the quality of workmanship and creativity of the felt produced will be a strong focus. In felting, the entire process from raw wool to end product is paramount to ensure the intrinsic qualities of the wool, its texture and feel, are not sacrificed. The design of the item will further enhance the felted material’s weight, texture, colour or patterns, and show a sophisticated sense of styling. For this category, a minimum of 50% of the item must be felted. Other mediums or construction methods can make up the remainder of the item. For Nuno or lamination felted techniques, the emphasis is on creation of a new felted fabric. For this reason, the 75% calculation will be based on the composition of the new felted fabric. 

HAND-CRAFTED: KNITTED, HAND MACHINE KNITTED, CROCHETED, WOVEN, NEEDLEPOINT 

Forge new ground with innovative use of any of these handcrafted techniques. 

 

Join the resurgence in popularity for hand-crafts and challenge people’s preconceptions. Think fresh and modern. For this category, a minimum of 50% of the item must be handcrafted. Other mediums or construction methods can make up the remainder of the item. 

NOVICE 

Open to all designers who have not entered any previous fashion design competition, 

including WoolOn or any other textile competition. 

Items may be constructed using either hand or machined techniques, utilising any of the themes outlined in WoolOn’s other categories. 75% of the item must be constructed from wool materials. Judges will be looking for design flair and workmanship, at a level that is appropriate for a first time entrant. 

ACCESSORIES 

Design and hand-crafted shoes, tights, jewellery,scarves, wraps, gloves or headwear. 

Items entered in this category will be assessed for both design flair and a demonstration of innovative means of challenging traditional perceptions. Please note: Designers are only to provide the accessory to be worn. Entries shown on the catwalk will be worn by models wearing all black. 

SCHOOL 

Open to Primary and Secondary students. 

 

Students must have designed their entry without assistance from others. 

They may have had assistance to construct the item. Students must provide concept boards showing progression from concept to finished item. Items may be constructed using either hand or machined techniques, utilising any of the themes outlined in WoolOn’s other categories. 60% of the garment must be constructed from wool materials. Judges will be looking for design flair and workmanship, at a level that is appropriate for a student entrant. 

U23 EMERGING DESIGNER AWARD 

The best U23 entry across all categories. 

 

Designs should be highly directional and exhibit strong awareness of contemporary fashion. With a focus on fashion’s future, designers will be rewarded for experimentation and thoughtful re-imagining or subversion of the rules of fashion as we know it. In acknowledging that the industry requires emerging designers to have a broad range of skills, designers eligible for this award must design AND construct the garment without assistance from others. Designers MUST be aged under 23 years on the day of the Awards event. 

MENSWEAR DESIGNER AWARD

The best menswear entry across all categories 

MATA-AU AWARD 

The entry that best reflects/showcases our culture and/or heritage chosen from across all categories. 

The designer may choose to draw inspiration from Maori culture, art, myths and legends as well as traditional 

handcraft techniques or symbols. 

SUPREME AWARD 

The best entry across all categories. 

All entries are eligible for this award. The winning entry will represent excellence in creativity and originality, use of mediums, construction and possess an overall Wow Factor!

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