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WoolOn's New Look for 2021

WoolOn 2021 will reach a wider audience, has added support for new designers and an extended entry timeline.

The WoolOn Creative and Fashion Society has announced two exciting venues, and multiple events for its 2021 lineup.

WoolOn Governance Committee chair Mary Hinsen says in planning the 2021 event, they looked backwards to move forward.

“We wanted to celebrate WoolOn’s roots in Alexandra, while showcasing Central Otago as an event destination,” says Mary.

“We are excited to announce both Alexandra’s Central Stories Museum and Art Gallery, and The Canyon at Tarras Vineyards as venues, with WoolOn events happening over three days.”

WoolOn is Central Otago’s iconic annual event showcasing wool design and artistry. The escalating global pandemic led to a reset for the event, so this year sees a new style.

“The primary objective of WoolOn has always been to support our designers and partners who are fundamental to its success.

“Two amazing venues and a virtual platform will give WoolOn designers the opportunity to connect with a wider audience of fashion lovers.

“We are also encouraging new designers to unleash their creativity, developing the potential of designers for the fashion industry of the future.

“With a view to encouraging young people, we have extended the designer entry timeline and developed a targeted support programme.

“We will also showcase fashion, wool craft and technique at a special expo after the WoolOn Gala event.”

The Canyon owner Hayden Johnston says as one of the largest and most beautiful event venues in Central Otago, The Canyon will provide an elegant and unique backdrop to the WoolOn fashion shows and gala event.

“The Canyon is an exciting new Central Otago venue, selected by Tourism New Zealand to front their campaign to entice the Aussies here.

“Our partnership with WoolOn will combine the glamour of a world class fashion design event with grass roots wool craft, set right here in wool country.”

Central Stories Museum and Art Gallery manager Brian Budd says they are delighted to be working with WoolOn, and for the opportunity to showcase the beauty, artistry and techniques of WoolOn’s winning garments through the years.

“WoolOn has a long association with Alexandra, and we are pleased to be a part of maintaining that link with the community.”

“We are thankful for the overwhelming support of our designers, and the support we have received from our sponsor partners and the wider community,” says Mary.

“I have no doubt that this year’s event will bring back the magic that is WoolOn.”

WoolOn 2021 will be held 13 - 15 August.

Image: Designer Andre Johnson, Photo credit Lisa Davidson Photography.


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