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The Event


From its humble beginnings, WoolOn has become a regular feature on the Central Otago Events Calendar.  Now attracting entries from all over New Zealand and overseas, it has grown from a small show on a very limited budget into multiple events and a fashion extravaganza.


Wool is an important story not only for Central Otago where the Awards are held but also for New Zealand.  The Central Otago region’s landscape has always been the perfect backdrop to inspire designers’ fashion clothing over the years.


The WoolOn Creative Fashion Event makes the connection between fibre, art, and glamour.  You see bold cutting edge design created from a beautiful raw product. All garments entered must be 75% wool and there are nine categories in the event. 


The first show was in 2004 in Molyneux Park Stadium in Alexandra. Over the years the aim has been to raise the production standards and present a fashion event on par with anything in New Zealand. This is a celebration of wool fibre, recognising the traditional creative arts such as knitting, as well as exploring new design and encouraging younger people to get involved. The event includes the popular Streetwear, Special Occasion, and Avant-Garde sections. Also, an exciting section called Collections that allow designers to enter their garments with a common look and feel. In recognition of the many techniques suitable for creating wool garments there are specialised craft sections including our Accessories section to showcase designers' talents more broadly. To encourage young designers there is the Under 23 Emerging Designer Award or the Novice section for designers who may be experienced in their craft but haven’t previously entered an awards event. 2023 sees the return of our popular recycled category, showcasing wool as a sustainable fibre with long life.


Judges are from a range of fields – Fashion, education and industry leaders lending their talent and experience to an outstanding event.  WoolOn relies on sponsorship, volunteers, and involvement from local businesses not only for the front of house but behind the scenes during the months of preparation.

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Our Vision

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WoolOn’s vision is to become New Zealand’s leading organisation for showcasing and developing wool design and artistry.  To achieve this, we aim to provide unique, high-quality events and programmes that showcase wool design in New Zealand and support the development of existing and new designers.


The key elements of our programme include:


  • Delivering an exceptional Awards event that draws on audiences from throughout New Zealand, with more entries, more attendances, a higher profile and social media reach

  • Developing our education programme to create more opportunities for people to learn more about wool-based craft and design, to open career paths and to increase the numbers of new and novice designers entering our annual Awards

  • Building our partnership programme with both local and national industry partners to increase the profile of wool from the farm-gate to the catwalk, while further enhancing WoolOn’s profile as a key supporter and promoter of wool-based design in New Zealand.


The WoolOn team is comprised of a group of professional, committed and passionate men and women from Central Otago. We are focused on delivering inspirational and unique experiences that consistently inspire and impress our community, our audience and partners.



The WoolOn Creative Fashion Events would not be possible without the generous support of our sponsors. If you are interested in talking to someone about sponsorship opportunities, please get in touch with our sponsorship team.

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